Our background

In 2003, my family and I were some of the first who got the rights to sell the Danish jewelry brand Pandora internationally. Only a few years later we had created a turnover larger than a billion Danish kroner selling Pandora jewelry in 5 major European countries.

 My way of growing an organization in this fast pace, was simply to believe in the best of my people, celebrate life and create a family-like atmosphere within the organization, which could be felt all the way out to the customers.

 Our approach to customers was from the beginning that “everything is possible” and that we always have to infuse a little extra love into our products and activities that is needed to create personal relations with our customers and employees.

 In 2008, 60% of Pandora was sold to a private equity fund. In 2010, my family established Pandora Central Western Europe together with Pandora, and I was made CEO of Pandora Central Western Europe, a subsidiary of Pandora. It turned out, however, that Pandora’s management strategy did not really suit my personality, so I left Pandora Central Western Europe. My family and I no longer own shares in Pandora Central Western Europe, and we no longer sell Pandora Jewelry.

In 2013 my family and I launched our own brand – Endless Jewelry – and we could immediately feel how much our customers had missed us. Within a few months we stormed into more than 1000 stores in Germany, England and Italy.

In 2014 we are expanding dramatically in Europe and start up in the United States. The philosophy of friendliness we practice in Endless is protected from being sold to venture capitalists. In Endless Jewelry we will – indefinitely – continue to believe the best in people and therefore we are now ready to see our customers in the eye – and say yes to everything they ask us.

Kind regards

CEO, Endless Jewelry

Our values

Endless Jewelry is dedicated to one thing: Serving our customers in every possible way. That is the backbone of our company, the way we think and act, and essentially the way we do business. Every decision we make on a daily basis is always met with the question: How would that benefit our customers? If the decision does not meet this requirement, we try to find another solution that does.

But we are not satisfied with just fullfilling the needs of our customers – we also want to do it in a friendly manner. With a smile. Or a laugh. And maybe even a hug. We honestly think that kindness makes everything in life and business run a little bit smoother.

Also we are great believers in “keeping it real”. We like real people – and if you ever meet any of our employees, be it our global CEO or any of our sales reps all over the world, you will encounter real, authentic people. This goes for our products as well. We only use “real” materials – which means real gold, real sterling silver, real gemstones and real leather.

We believe that these values combined with really hard work will help us achieve another goal: Becoming the worlds most popular jewelry brand for normal people.