The international jewellery and watch brand THOMAS SABO launches the very first international TV campaign in its 30-year company history: from October 30, two unique commercials will be advertising the current Autumn/Winter collection.
The TV commercials will showcase the Glam & Soul, Karma Beads and the Charm Club lines perfectly: in addition to the international print campaign, brand ambassador Georgia May Jagger will now also embody the current jewellery trends in the Glam & Soul and Karma Beads ladies’ collections in the short film created by star photographer Ellen von Unwerth in a sensually-feminine manner.
THOMAS SABO New Collection Celebrates Life!
The sources of inspiration for the new Karma Beads Collection are a positive attitude towards life and the beautiful things in life. Unique and extremely personal jewellery combinations can be created with the beautifully-detailed ‘Wheel of Karma’ pendant and the 72 Karma Beads. Here, THOMAS SABO has focussed on artful craftsmanship and exquisite materials. The designs of the individual beads are based on the successful items of jewellery from the THOMAS SABO Glam & Soul and Rebel at heart collection.
THOMAS SABO is an innovative and globally renowned lifestyle brand based in Lauf an der Pegnitz, southern Germany. The company founded by Thomas Sabo in 1984 employs more than 380 people at its home location and internationally THOMAS SABO has around 1,300 employees. As one of the leading providers in the jewellery, watches and beauty segment, the lifestlye company is present in 66 countries on all five continents with around 133 stand-alone shops and 108 shop-in-shops. The list of metropolitan centres with their own shops ranges from Berlin via Stockholm, Paris, London, Los Angeles, Toronto, Hong Kong to Sydney.
Globally THOMAS SABO also co-operates with approximately 3,000 jewellers and the leading airlines and airport destinations. In addition to the THOMAS SABO Sterling Silver Collection, since 2006 the more recent THOMAS SABO Charm Club has also served the collector’s passion of its customers with approximately 500 charm motives from the most diverse lifestyle areas. In 2009, THOMAS SABO launched its own watches collection under the name THOMAS SABO Watches and the following year 2010 saw the company enter into the beauty segment with the Charm Rose product line.
For Spring/Summer 2013, THOMAS SABO is also presenting 925 Sterling silver plated with 18k yellow gold or 18k rose gold. The spring-/summer collection 2014 introduces the new THOMAS SABO “Karma Beads”: Inspired by a positive attitude towards life and an appreciation of the beautiful things in life, the new jewellery range is a manifestation of positive energy. The key piece of the collection, the lovingly detailed ‘Wheel of Karma’ and the 72 different Karma Beads designs allow wearers to create diverse jewellery compositions that express any Karma style. Complementing the Karma Beads, THOMAS SABO has developed a new necklace and a bracelet crafted from 925 Sterling silver, opening up completely new creative possibilities.
All existing collections are perfectly harmonised in terms of inspiration and design language. The creative head of the THOMAS SABO lifestyle world, alongside Thomas Sabo, is Susanne Kölbli who lends the brand authenticity and soul through her unmistakeable style. The two share a fine sensibility for trends and an interest in foreign cultures, fashion and style. Their unique style is marked by attention to detail and awareness of trends in addition to their sensitivity with respect to the materials used, which meet the highest requirements in terms of product quality and workmanship. And there are further product innovations on the agenda for the future, with continual growth and constant international expansion at the very heart of our corporate objectives.