Nomination Jewellery

Nomination logo

Our story begins in the fabulous 1980’s in the city of Sesto Fiorentino, in beautiful Tuscany, where Paolo Gensini had the brilliant idea to create a piece of jewelry that was affordable for everyone and that conveyed the personality and imagination of all who wore it.
Florentine goldsmith traditions and creative intuition bring Paolo to the conception of innovative amulet jewelry.

Thus, Composable is born, a bracelet whose links, united with a spring mechanism, are enriched with gold letters that can be combined to spell out your own name.
The revolution in the world of jewelry is enormous. For the first time, stainless steel appears in window displays in what was once the capital of fashion, Florence, allowing for the creation of stylistically important precious accessories at an affordable price.

Right away, the creation baptized “Nomination” (from the Latin ‘to give name ‘,’ to name someone’), becomes the DNA of the company and involves Paolo Gensini’s entire family.
Soon, he added more than 2000 symbols and new materials to the letters including enamel, stones, precious and semi-precious gems and diamonds.
Thanks to this innovative bracelet, the Nomination iconographic language is born to create messages, express personalities and to reveal passions using customized jewelry.
It is a powerful language that immediately crosses Italian borders to conquer the world, from fashion to the solar system to become a generational cult.
World leader in the stainless steel and gold jewelry sector, we continue to propose new lines and collections that reflect Made in Italy quality and design and the values that have always guided us.
Our story, clearly, doesn’t end here.